iTEYE

Как открыть сайт

20 февраля 2009

Какие действия должны быть выполнены до официального открытия сайта. Ден Замбонини — технический директор Box UK разрабатывающий Amaxus Content Management System предлагает следующий список последовательных действий разделенных по категориям.

Pre-Launch
Content and Style
Typography and layout  
Check for incorrect punctuation marks, particularly apostrophes, quotation marks and hyphens/dashes  
Check headings for where you could potentially use ligatures  
Check for widow/orphan terms in important paragraphs  
Spelling and grammar  
Consistency  
Capitalisation (especially of main headings)  
Tense/Style of writing  
Recurring/common phrases (e.g. ‘More about X’ links)  
Variations in words (e.g. Websites vs Web Sites, or UK vs US spelling)  
Treatment of bulleted lists (e.g. periods or commas at end of each item)  
Check for hard-coded links to staging domain (i.e. ensure all links will change to ‘live’ URL/domain when site is launched)  
Ensure no test content on site  
Check how important pages (e.g. content items) print  
For re-designs, ensure important old/existing URLs are redirected to relevant new URLs, if the URL scheme is changing  
Check all ‘Hidden Copy’ (e.g. alt text, transcriptions, text in JavaScript functions)  
Standards and Validation
Accessibility  
HTML validation  
JavaScript validation  
CSS validation  
Search Engine Visibility, SEO and Metrics
Page Titles are important; ensure they make sense and have relevant keywords in them.  
Create metadata descriptions for important pages.  
Check for canonical domain issues (e.g. variations in links to http://site.com http://www.site.com http://www.site.com/index.html should be reduced to a single consistent style)  
Ensure content is marked-up semantically/correctly (<h1>, etc.)  
Check for target keyword usage in general content  
Check format (user/search engine friendliness) of URLs  
Set up Analytics, FeedBurner, and any other packages for measuring ongoing success  
Create an XML Sitemap  
Configure Google Webmaster Console and Yahoo! Site Explorer  
Functional Testing
Check all bespoke/complex functionality  
Check search functionality (including relevance of results)  
Check on common variations of browser (Internet Explorer, Firefox, Safari, Chrome etc.), version (6, 7, 2.2, 3.1 etc.) and platform (Windows, OSX, Linux)  
Check on common variations of Screen Resolution  
Test all forms (e.g. contact us, blog comments), including anti-spam features, response emails/text, etc.  
Test without JavaScript, Flash, and other plug-ins  
Check all external links are valid  
Security/Risk
Configure backup schedule, and test recovery from backup.  
Protect any sensitive pages (e.g. administration area)  
Use robots.txt where necessary  
Security/Penetration test  
Turn-off verbose error reporting  
Check disk space/capacity  
Set-up email/SMS monitoring/alerts (e.g. for errors, server warnings); consider internal and external monitoring services  
Performance
Load test  
Check image optimisation  
Check and implement caching where necessary  
Check total page size/download time  
Minify/compress static (JavaScript/HTML/CSS) files  
Optimise your CSS: use short image paths; make full-use ‘cascading’ nature of CSS, etc.  
Check correct database indexing  
Check configuration at every level (Web server, Database, any other software e.g. Content Management System)  
Configure server-based logging/measurement tools (e.g. database/web server logging)  
Finishing Touches
Create custom 404/error pages  
Create a favicon  
Post-Launch
Marketing
Social Marketing: Twitter, LinkedIn, Digg, Facebook, Stumbleupon, etc.  
Submit to search engines  
Set-up PPC/Google Adwords where necessary  
Check formatting of site results in SERPs  
Ongoing
Monitor and respond to feedback (direct feedback, on Social Media sites, check for chatter through Google, etc.)  
Check analytics for problems, popular pages etc. and adjust as necessary  
Update content

Оригинал тут: boxuk.com

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